Skip to main content
Documentary Cult Classic

A mockumentary descent into the sexual underworld of 1960s classified ads.

SEX BY ADVERTISEMENT

1968 · 1h 22m · R · Documentary / Drama · IMDB TMDB

A mother is determined that her daughter will be a movie star, and will do anything—and have her daughter do anything to make it happen.

Quick Answer

What is Sex by Advertisement about?

Sex by Advertisement is a 1968 American documentary-drama directed by Joel M. Reed that explores the secret sexual world accessed through classified ads, guided by Georgina Spelvin.

Programmer's Pick

Joel M. Reed takes you on a voyeuristic tour of the era’s sexual subcultures, all filtered through the classifieds and the ever-curious gaze of Georgina Spelvin. It’s a vintage peek at how risqué met reportage, with exploitation never far from the headlines.

— SassyFlix Programmer

Overview

Sex by Advertisement is a 1968 sexploitation mockumentary that peers into the risqué side of newspaper classified ads and underground bulletin boards. Hosted by Georgina Spelvin, the film guides viewers through a variety of real and staged encounters—ranging from voyeurs searching for new thrills, to swingers' clubs operating behind masks, to photographers seeking new models. There are glimpses into the lives of those who supply leather gear to S&M enthusiasts, as well as adult film societies screening forbidden reels. With its blend of dramatized vignettes and documentary-style commentary, the film offers a provocative and sometimes unsettling look at the diverse subcultures and sexual fantasies thriving just beneath the surface of late 1960s urban life.

Details & Specs

Director
Joel M. Reed
Writer
Joel M. Reed
Release
1968
Runtime
1h 22m
Language
English

Why Cult

Classified Ads Underbelly

Explores the secret sexual world accessible through newspaper classifieds and underground postings.

Sexploitation Mockumentary Style

Blends dramatized vignettes and documentary elements for a uniquely provocative viewing experience.

Georgina Spelvin Hosting

Legendary adult star Georgina Spelvin guides viewers through the film’s salacious territory.

Real and Staged Encounters

Witness a blend of real-life figures and dramatized scenarios, including swingers, S&M enthusiasts, and adult filmmakers.

Scene Gallery

Questions from the Vault

Who directed Sex by Advertisement? +

Sex by Advertisement was directed by Joel M. Reed.

How long is Sex by Advertisement? +

Sex by Advertisement has a runtime of 82 minutes.

What genre is Sex by Advertisement? +

Sex by Advertisement is a documentary and drama film.

Where can I watch Sex by Advertisement? +

Sex by Advertisement is available to stream on SassyFlix.

Trailers & Clips

Sex by Advertisement trailer
Official Trailer
Sign in to play