B.S. I LOVE YOU

The story of a young man on the way up.

1971 · 1h 39m · R · Comedy / Drama / Romance · IMDB TMDB

A female executive who is the head of an advertising agency on Madison Avenue has slept her way to the top and now has her sights on a young advertising executive. He succumbs to her seductions and by doing so, he has ensured his rise up the corporate ladder of success.

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Quick Answer

What is B.S. I Love You about?

B.S. I Love You is a 1971 American comedy-drama-romance film directed by Steven Hilliard Stern about a young advertising executive whose career advances through romantic entanglements with his boss and her daughter, all while his childhood sweetheart waits for a proposal.

Programmer's Pick

Climbing the ad world ladder was never so nakedly transactional—Paul Bongard’s rise is lubricated by more than just ambition. If you like your sex comedies with a dash of corporate satire and vintage Manhattan mischief, this one delivers the goods.

— SassyFlix Programmer

Overview

Set in the competitive world of Madison Avenue advertising, B.S. I Love You follows Paul Bongard, a young executive whose career trajectory takes a sharp upward turn after becoming involved with his alluring female boss. The plot thickens as Paul's professional success is further propelled by a new affair with the boss's daughter, creating a tangled web of office politics and personal desires. Meanwhile, Ruth, Paul's devoted childhood sweetheart, remains on the sidelines, hoping for a commitment that never quite materializes. This early 1970s sex comedy blends risqué office dynamics with romantic indecision, capturing the era's shifting attitudes toward love, ambition, and fidelity.

Details & Specs

Director: Steven Hilliard Stern
Writer: Steven Hilliard Stern
Release: 1971
Runtime: 1h 39m
Country: United States of America
Language: English
Genres: Comedy, Drama, Romance
Also Known As: Skitsnack... Jag älskar dig, Blöde Sch.... I love you, B.S. I Love You (original title)

Why This Matters

This film reflects the comedic and sexual sensibilities of the early 1970s, drawing stylistic inspiration from The Graduate and similar era works. Its limited release history and lack of home video editions have made it an obscure artifact of its time.

— SassyFlix Curator