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Comedy Cult Classic

Sex toys, science, and frustration collide in Pittsburgh’s wildest erotic experiment.

THE BOOBY HATCH

Come On Over! It's Crazy & Sexy -- you'll laugh till It Hurts!!

1976 · 1h 26m · R · Comedy / Science Fiction · IMDB TMDB

A scientific genius invents equipment that tests the erotic levels of people. He sets out to find subjects for his experiments.

Quick Answer

What is The Booby Hatch about?

The Booby Hatch is a 1976 American comedy and science fiction film directed by John A. Russo and Rudy Ricci about a frustrated woman working at a sex toy shop that uses an experimental system to measure its customers' sex drives.

Programmer's Pick

Where else but the Booby Hatch could you find sex machines, product testers, and frustrated romance tangled up in a single Pittsburgh storefront? Russo and Ricci’s film is a cheeky, low-budget romp that’s equal parts erotic send-up and science experiment gone awry.

— SassyFlix Programmer

Overview

Set in a Pittsburgh sex toy shop called Booby Hatch, this 1976 R-rated comedy dives into the intersection of scientific curiosity and sexual frustration. Cherry Jankowski, an employee at the store, finds herself exasperated by her boyfriend’s refusal to have sex before marriage – a choice complicated by his secret cross-dressing. Meanwhile, the shop isn’t just peddling novelties: it features a cutting-edge system designed to measure and test the erotic potential of its clientele. With a scientific genius on hand to recruit human guinea pigs for his experiments, the film blends bawdy humor with a satirical take on sexual mores and 1970s innovation.

Details & Specs

Directors
John A. Russo, Rudy Ricci
Writers
John A. Russo, Rudy Ricci
Release
1976
Runtime
1h 26m
Language
English
Also Known As
The Liberation of Cherry Janowski, Dirty Book Store, Original title: The Booby Hatch

Why This Matters

Co-directed and written by John A. Russo, The Booby Hatch is notable for reuniting collaborators from Night of the Living Dead and featuring a cameo by David Emge, known for his role in Dawn of the Dead.
— SassyFlix Curator

Why Cult

Sex Toy Shop Setting

The film’s action unfolds in a sex toy shop brimming with eccentric customers, inventive products, and boundary-pushing humor.

Experimental Erotic Technology

A scientific genius invents a device to measure erotic levels, turning ordinary shoppers into human guinea pigs for sexual science.

Softcore 1970s Comedy

With its R rating, nudity, and outrageous sexual scenarios, the film delivers a distinctly 1970s blend of softcore antics and irreverent laughs.

Pittsburgh Indie Crew

Directed and written by John A. Russo and Rudy Ricci, this project reunites key players from the Pittsburgh exploitation film scene.

Scene Gallery

Questions from the Vault

Who directed The Booby Hatch? +

The Booby Hatch was directed by John A. Russo and Rudy Ricci.

How long is The Booby Hatch? +

The Booby Hatch has a runtime of 86 minutes.

What genre is The Booby Hatch? +

The Booby Hatch is a comedy and science fiction film.

Where can I watch The Booby Hatch? +

You can watch The Booby Hatch on SassyFlix.

How is eroticism measured at the Booby Hatch? +

An experimental system, invented by a scientific genius, is used in the shop to measure the sex drives and erotic levels of its clientele.

Trailers & Clips