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Comedy Cult Classic

When a struggling bookseller turns his shop into a den of desire, married life gets an unexpected jolt.

SEX SHOP

A comedy that will roll you in the aisles

1972 · 1h 39m · X · Comedy / Drama · IMDB TMDB

On the advice of a friend, Claude, married to the charming Isabelle and father of two, decided to transform his library, hardly flourishing, into a sex shop. This change of activity proves to be very lucrative and sharpens his desire to spice up his married life through various erotic experiences. Claude asks his wife to share with him the audacity he dreams of. Soon, the household meets a dentist and his wife and is engaged, without much success, to new discoveries. Isabelle, full of good will, tries to follow her husband ...

Quick Answer

What is Sex Shop about?

Sex Shop is a 1972 French-German-Italian comedy-drama film directed by Claude Berri about a married man who transforms his failing bookstore into a sex shop, sparking new erotic adventures and challenges in his relationship.

Programmer's Pick

Claude Berri writes, directs, and stars in this X-rated romp through 1970s Parisian sexual mores, where a failing bookstore becomes a launchpad for marital mayhem. Come for the cultural shift, stay for the parade of eccentric customers and the couple’s earnest, if occasionally clumsy, erotic experiments.

— SassyFlix Programmer

Overview

Claude, a married father of two, finds his staid routine upended when he takes a friend's advice and turns his underperforming library into a sex shop. The newfound profitability of this risqué venture inspires him to inject excitement into his marriage, urging his wife Isabelle to join him in exploring a world of erotic possibilities. Their journey soon leads them to a dentist couple and a host of awkward, sometimes comical attempts at sexual discovery. As Claude's ambitions grow, Isabelle tries her best to keep pace, navigating the evolving landscape of their relationship. "Sex Shop" blends social satire and candid sexuality, using the backdrop of early 1970s Paris to probe changing attitudes toward love, fidelity, and desire.

Details & Specs

Director
Claude Berri
Writer
Claude Berri
Release
1972
Runtime
1h 39m
Country
Germany, France, Italy
Language
French
Genres
Comedy, Drama
Also Known As
Le Sex Shop

Cast & Crew

View all →
Director: Claude Berri Writer: Claude Berri

Why Cult

Parisian Sexual Revolution

Set in 1970s Paris, the film captures the era’s shifting attitudes toward sexuality and relationships.

Bookshop Turned Sex Shop

Claude’s transformation of his library into a sex shop is both a clever plot device and a window into the changing marketplace of desire.

Married Life Experimentation

The film explores marital dynamics as Claude coaxes his wife into a series of erotic adventures, mixing humor with genuine exploration.

X-Rated Comic Drama

With its X certification and candid depiction of nudity and sexual situations, the film balances explicitness with comedic and dramatic tones.

Scene Gallery

Questions from the Vault

When was Sex Shop released? +

Sex Shop was released in 1972.

Who directed Sex Shop? +

Sex Shop was directed by Claude Berri.

How long is Sex Shop? +

Sex Shop has a runtime of 99 minutes.

What genre is Sex Shop? +

Sex Shop is a comedy-drama.

Where can I watch Sex Shop? +

Sex Shop is available to stream on SassyFlix.

Trailers & Clips